Formula E has teamed-up with Central Saint Martins - a world-famous arts and design college - to challenge some of the most innovative and creative young minds to develop a new set of trophies for the ABB FIA Formula E Championship.
The
electric street racing series worked in conjunction with a selection
of product design graduates from the highly-acclaimed arts school - a
constituent college of the University of the Arts London - in a bid
to invent bespoke trophies that visually capture and resemble the
unique identity of Formula E.
Following
a wide brief with plenty of scope for inspiring imagination, the
graduates presented their ideas and prototypes with four designs
progressing to the final stage in front of a judging panel of Formula
E representatives.
It
was the eye-catching layered design of Swedish-born graduate Ellen
Nyqvist who devised the winner’s trophy - to be handed to the
winning driver of the ABB FIA Formula E Championship.
The
concept depicts the shapes and outlines of some of the most liked and
recognisable circuits on the Formula E calendar, which was determined
by a fan poll.
Alongside
the mixture of colours and curves, the trophy has a piece of original
prose inscribed along the edge of the gold track, composed by the
designer to encapsulate the significance of the award and its place
in history - lasting, timeless and forever being remembered as a
champion.
‘Formula
E. Adrenaline still pumping like electricity in your veins, zoom out
from your tunnel vision and let your eyes meet the audience. Let it
sink in, embrace it. When you hold me, it’s all calm again. Like
the world is catching her breath. Everything you went for, what made
your heartbeat raise, what made your foot press the pedal, is now
history. A history you made, a history you’re holding in your
hands, a history setting the lead towards the future.’
The
final designs were assembled and produced by Special EFX Ltd. with
the winning driver receiving a replica and the original trophy being
kept on display at Formula E’s headquarters in London.
Adding
to the collection of prizes on offer, the dynamic design of fellow
Central Saint Martins graduate Sarunas Plyskaitis was chosen for the
trophies to be presented after the chequered flag falls at each race.
The elegant and flowing style is based on the electrifying ‘E’ in
the Formula E logo - with the same trophy also being given to the
winning team from each season, as well as the winners of individual
categories at the annual end of season awards gala.
Steven
Aspinall, Head of Design at Formula E and former student at Central
Saint Martins, said: “To
collaborate with a world-renowned creative institution like Central
Saint Martins was an honour. The creativity of the graduates and
their interpretation of our brand was refreshing to see. We wanted to
create championship trophies that would be uniquely Formula E. Ellen
and Sarunas have delivered on this brief with dynamism, beauty and
style.”
Paul
De'Ath, BA Product Design Course Leader at Central Saint Martins,
said: “Having
an opportunity to showcase the creative product design talent at
Central Saint Martins, within the exciting and emerging sector of
electric vehicles and motorsport, is a superb example of how art and
design can be successfully engaged with Formula E’s progressive and
fast-moving business.”
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