The
ABB FIA Formula E Championship has today confirmed the extension and
expansion of its existing partnership with EA and the award-winning
mobile racing game Real Racing 3 - boasting over 400 million
downloads and more than 1 million daily active users.
The
continued collaboration will see the introduction of the next
generation Formula E car for the very first time - offering fans and
gamers the opportunity to put the Gen2 car to the test. Alongside the
futuristic new-look model, Real Racing 3 is set to feature all 11
teams and liveries for next season - as well as the release of four
city-centre tracks already on the ABB FIA Formula E Championship
calendar.
The
new tracks will also be available to unlock and act as a testing
ground for bespoke in-game challenges distinctive to Formula E and
the unique aspects of electric racing, including conserving energy to
the finish-line without dropping down the order - as well as the more
familiar head-to-head and elimination contests.
On
top of the mobile offering, EA and Real Racing 3 - together with Turn
10 Studios - will continue to develop the software for the E-Race at
every Formula E event.
The
E-Race - a first of its kind in sport and leading the way in fan
participation - brings gamers together with professional drivers
using Playseat® simulators. Fans have the opportunity to post their
best lap in the Gaming Arena inside the Allianz E-Village fan zone,
with the top performers winning the chance to take on the Formula E
drivers - broadcast on giant screens around the circuit and streamed
live via the Real Racing 3 app on Real Racing TV.
Building
on the championship values of accessibility and putting fans first,
Real Racing 3 will also implement incentivised Formula E challenges
with time trials and leaderboards - allowing gamers in select race
locations to receive an invitation to attend a race and sit alongside
the stars of the electric street racing series in the E-Race.
Ahead
of the season climax in New York this weekend, Real Racing 3 will
launch a global time trial running from July 13 - 21 - with gamers
tackling the newly-extended Brooklyn Circuit in a bid to win a
full-size replica helmet signed by a selection of Formula E drivers.
More details will be revealed online and across official Formula E
channels.
Ben
Padley, Marketing and Brand Director at Formula E, said: “The
expanded partnership and offering with EA and Real Racing 3 is
another exciting opportunity for Formula E to bring fans inclusive
racing content - putting the new-look Gen2 car in the hands of gamers
for the very first time. The continued collaboration means fans of
Formula E can access new cars and new tracks on mobile and tablet,
with added incentives rewarding top performers. Fan participation is
a key driver in everything that we do and our renewed partnership
allows for the best discoverability and accessibility of the Formula
E product. So long as you have a mobile device and the Real Racing 3
app, you can be in with a chance to challenge the professional
drivers at the track. That’s what the ABB FIA Formula E
Championship is all about - breaking down the barriers between
drivers and the fans… a nd seeing who’ll come out on top!”
Luis
Gigliotti, Firemonkeys General Manager, said: “The Real Racing
franchise is excited to announce our continued support of electric
mobility and racing with Formula E. We’ve enjoyed working together
over the last three seasons, and bringing so many firsts to the
racing world - innovating together every step of the way. We’re
excited about the future and our relationship with Formula E as we
continue to work together to bring the excitement of the sport and
our game to millions of players around the world.”
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