AFRIMA 2018: African Union, Ghana partner for calendar unveiling - Trends and Politics

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Tuesday, 15 May 2018

AFRIMA 2018: African Union, Ghana partner for calendar unveiling



Becca, Ghana Artiste (AFRIMA 2017 Nominee for Best Female in  Western Africa)

The 2018 All Africa Music Awards (AFRIMA) annual calendar of programmes  will be unveiled on Monday, May 21, 2018 by the African Union Commission  (AUC) in collaboration with Government of the Republic of Ghana, and the  International Committee of AFRIMA during a world media event and music  conference scheduled for Accra, the capital city of Ghana.
Part of the agenda for the Calendar Unveiling of the fifth annual  edition of AFRIMA is a Courtesy Visit to His Excellency, the President  of Ghana, Nana Addo Dankwa Akufo-Addo, who is set to receive African  delegates and music stars attending the event from around Africa  including the Head of Culture, African Union, Mrs. Angela Martins;  President/Executive Producer, AFRIMA, Mr. Mike Dada; Director, Brand  Communications, AFRIMA; Ms. Matlou Tsotetsi; AFRIMA Regional Director;  Western Africa, Mr. Don Obilor, the Ghanaian-UK AFRIMA Juror,  (representing UK-Diaspora) and BBC-1 show host, Ms. Rita Ray and the  AFRIMA Country Director, Ghana, Mr. Francis Doku.

Also participating at the event are past AFRIMA nominees and winners,  music professionals and executives, creative/culture industry policy  makers, members of the media industry and other award-winning recording 
artistes living in Ghana and in other African countries.

Commenting on the event in line with government’s objective to develop  sustainable tourism pivoted on Ghanaian arts and culture, Ghana’s  Minister of Tourism, Arts and Culture, Hon. Catherine Afeku, said:  
Arts and culture, as a sector, remains one of Africa’s greatest  strengths. As well as being a source of values, identity and a sense of  belonging, the creative industries have become a driver of economic  growth and job creation. In agreeing to host the AFRIMA 2018 Calendar  Unveiling, the Government of Ghana is motivated by the need to harness  the potential of the creative sector of Ghana to promote national and  regional tourism. We congratulate the African Union for lending its  weight behind this laudable effort”.

Hon. Afeku added, “The Government of Ghana recognizes the potential of  the Creative Industries to shape and reinforce the country’s economic  growth. Studies show that by the end of the first decade of this  millennium, cultural activities contributed to 1.53% of the Gross  Domestic Product (GDP) of our country.  Zeroing in on music industry, it  is reported with some justifiable pride that that sector alone adds  approximately GH¢100 million to GDP”.

Speaking on the collaborative work by the African Union and the  International Committee of AFRIMA to create inventive solutions to  achieving the AU Charter for African Cultural Renaissance and the Plan  of Action on Cultural and Creative Industries, the Acting Director for  Social Affairs, African Union Commission, Madam Mariama Cisse revealed  that partnerships with member AU states such as Ghana further galvanise  the achievement of the AU policy on Africa transformation through social  integration.

Eddy Kenzo, Ugandan Artiste (2017 Best Male Artiste in  Eastern Africa, and 2017 Album of the Year in Africa)

In her statement, the Acting Director for Social Affairs, African Union,  said: “The hosting by the Republic of Ghana of this unveiling event is  very important given that previous events were hosted by the Federal 
Republic of Nigeria and it is crucial that the initiative rotates in the  AU Member States to ensure broader popularization and enhance its  Pan-African nature. We thus express our gratitude to the Government of 
the Republic of Ghana for hosting the event and call upon all musical  artists to participate in the initiative by submitting their works once  the call for submissions is open”.

AFRIMA, Africa’s biggest music awards property, will roll out the 2018  calendar under the theme “Africa is Music”. The calendar features  back-to-back events traversing several countries in the five regions of  Africa. Some of these planned events include music/culture conferences;  country visits to converse with critical music/culture industry  stakeholders and high-octane music concerts tagged “Turn Up Africa”  which objective is to connect fans and followers of African music with  their favourite Africa music stars of the traditional and contemporary  genres.

In partnership with the African Union, the All Africa Music Awards is a  music property that recognises and rewards the work and talent of a  myriad of African artists from the old to the new generation of  musicians. Through its conference, AFRIMA also stimulates conversations  among Africans and between Africa and the rest of the world about the  potential of the creative arts for real humanising enterprise on the  continent, contributing significantly to social cohesion, national,  regional and continental integration as well as sustainable development  in Africa. The award show is usually broadcast to over eighty countries  around the world.


Wizkid, Nigerian Artiste (Winner 2017 Best Male Artiste in  West Africa, Winner 2017 Artiste of the Year in Africa, and Winner 2017  Song of the Year in Africa)

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