The
ABB FIA Formula E Championship has partnered with Virtually Live to
create a world’s first in esports, providing the opportunity for
fans to race against the Formula E drivers in real-time using a
ground-breaking live ghost racing app across multiple platforms
starting with mobile and PC - with full virtual reality becoming an
addition in the future.
The
innovative ghost racing game utilises cutting-edge telemetry and
Virtually Live’s proprietary technology platform, allowing a race
to be replicated using computer-generated imagery in real-time. The
action precisely mirrors the positioning and order out on track,
while also allowing fans the chance to clip and share their
experiences, achievements and near-misses on social media.
Fans
and gamers can also post their best qualifying time and compete after
the race has finished, reproducing scenarios and challenges that
occurred during previous events. Whether it’s fighting through from
the back of the pack or conserving energy and defending against an
opponent over a set number of laps - the interactive new game will
put fans in the driving seat and enable them to take part in real
moments of each race and pitting their skills against friends and
rivals.
Users
are also able to follow the race live in CGI, becoming the director
of their own viewing experience and selecting from multiple trackside
and onboard cameras.
Alejandro
Agag, Founder & CEO of Formula E, said: “I remember before
we launched the first-ever season of Formula E, we said fans no
longer just want to watch or follow a sport - they want to
participate in it too. The cutting-edge technology used to create the
live ghost racing game is extraordinary. Thanks to the expertise of
Virtually Live, the ABB FIA Formula E Championship has yet again
shown it’s at the forefront of developing accessible and inclusive
content at the fans fingertips. This is another milestone in the
arena of esports with Formula E leading the charge.”
Ali
Russell, Media and Business Development Director, said: “The
ABB FIA Formula E Championship is known for its close, intense
wheel-to-wheel racing. For the very first time, this action and
emotion is being transferred to a revolutionary live ghost racing app
that will give fans the chance to become a driver and test their
abilities in real-time against the professionals. As a brand, Formula
E has always prioritised participation and accessibility. Pioneering
innovations such as this continue to show that we’re building a
racing series around our fans.”
Markus
Tellenbach, CEO of Virtually Live, said: “Having partnered
with the ABB FIA Formula E Championship since season two, providing
CGI content of races to the world feed and to fans on the VR App
Stores - we’re delighted to have signed a strategic long-term
partnership with Formula E to provide the world’s first live ghost
racing app. Combining the worlds of exciting street racing and
gaming, with our innovative immersive technology, Virtually Live and
Formula E are defining a new era in esports and engaging and building
the fan base. The ghost racing app will allow fans to consume Formula
E throughout the year on multiple platforms and share their
experiences on social media. We therefore look forward to seeing fans
of all abilities - whether a casual gamer on their mobile to an
ambitious driver in VR - pitting their skills against the Formula E
drivers and their friends. We would like to thank the FIA and Magneti
Marelli for their assistance and vision in supporting the
partnership.”
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