Facebook
and Messenger are introducing a number of product features to help
fans cheer on the action during the World Cup in Russia.
Users
will see an animated message on their News Feed inviting them to
share their support by accessing one of the 32 team frames, which
they can use as their Facebook profiles.
These new
features include: Show your team colours
which will enable
fans to see an animated message at the top of their Facebook News
Feed inviting them to share their fandom with a profile frame of
their favourite team competing in the World Cup. Fans clicking on the
message will be able to update their profile frame with the team
frame of their choice. Profile frames are available for all 32 teams
competing in the tournament.
There
is also Cheer together with animations in posts
and comments with
which fans
will discover fun animations when they celebrate their favourite team
using select phrases in News Feed. This feature will unlock new ways
for friends to cheer together and celebrate the action on the pitch.
For example, someone may see this feature if they type in “gooaal”
to celebrate their favourite team scoring, or if they type in a
select cheer from one of the 32 competing countries. These phrases
can be activated by posting or commenting with the correct phrase or
tapping on the phrase when highlighted.
Throughout
the tournament, fans can swipe right into the Camera on Facebook and
Messenger to capture and share their team spirit using
Get Creative with Effects in Facebook Camera and
Messenger.
Just
in time for the tournament, a new twist on the keepie uppie game
arrives in Messenger. Play a game with friends on
Messenger will
play
the hidden keepie uppie game in Messenger by sending a flag of your
choice and a football/soccer ball to your friends in a chat. Show
your country pride and compete with friends across the globe.
These
product experiences will begin rolling out globally starting
Monday, June 11.
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