Facebook rolls out fun features for the 2018 FIFA World Cup - Trends and Politics

Breaking

Thursday, 14 June 2018

demo-image

Facebook rolls out fun features for the 2018 FIFA World Cup

facebook

Facebook and Messenger are introducing a number of product features to help fans cheer on the action during the World Cup in Russia.
Users will see an animated message on their News Feed inviting them to share their support by accessing one of the 32 team frames, which they can use as their Facebook profiles. 
These new features include: Show your team colours which will enable fans to see an animated message at the top of their Facebook News Feed inviting them to share their fandom with a profile frame of their favourite team competing in the World Cup. Fans clicking on the message will be able to update their profile frame with the team frame of their choice. Profile frames are available for all 32 teams competing in the tournament.
There is also Cheer together with animations in posts and comments with which fans will discover fun animations when they celebrate their favourite team using select phrases in News Feed. This feature will unlock new ways for friends to cheer together and celebrate the action on the pitch. For example, someone may see this feature if they type in “gooaal” to celebrate their favourite team scoring, or if they type in a select cheer from one of the 32 competing countries. These phrases can be activated by posting or commenting with the correct phrase or tapping on the phrase when highlighted.
Throughout the tournament, fans can swipe right into the Camera on Facebook and Messenger to capture and share their team spirit using Get Creative with Effects in Facebook Camera and Messenger.
 Just in time for the tournament, a new twist on the keepie uppie game arrives in Messenger. Play a game with friends on Messenger will play the hidden keepie uppie game in Messenger by sending a flag of your choice and a football/soccer ball to your friends in a chat. Show your country pride and compete with friends across the globe.
These product experiences will begin rolling out globally starting Monday, June 11.

No comments:

Post a Comment

Pages

undefined

Contact Form

Name

Email *

Message *